Argent ·
In market
Pricing & promotion engine for independent retailers. Runs on a single rule‑file; produces a weekly memo, not a dashboard.
Founded MMXXIII
argent.co
Greydock is the working name of an independent practice in fractional
product leadership and AI‑native commerce strategy. Engagements are
limited, kept small, and run end‑to‑end.
Capacity for the Spring ’26 cohort
closes on the last working day of April.
Senior product work, on retainer, without the overhead of a partnership.
Greydock operates as the parent entity of a small portfolio of software held under Greydock Labs, which is run separately and as a house of brands. The two are kept at arm’s length on purpose — the practice exists to advise; the Labs exist to ship. Conflicts are declined rather than managed.
Engagements typically run between four and nine months, scoped to a single problem and a single counterpart. The most common shape is a fractional Chief Product Officer working two days a week alongside a founding team, with a defined exit and a written handover. Diligence, board work, and short‑form advisory are taken on selectively when the fit is plain.
Correspondence is welcomed at the address below. Capacity for Spring ’26 closes on the last working day of April; the next cohort opens in September.
Senior attention does not divide. The practice deliberately runs under capacity so that a counterpart in trouble on a Wednesday afternoon can have a real conversation by Thursday morning. A waitlist is honest; a calendar full of half‑present advisors is not.
Every engagement closes with a written handover — a memorandum of what was done, what remains, and what the practice would and would not do next. It is delivered as a single PDF, signed, and binding only on the practice. The counterpart is free to ignore it.
The practice will not advise two firms competing for the same buyer in the same quarter. Where Greydock Labs is in‑market, the practice declines retainers in adjacent categories. Saying no is the only version of independence that survives contact with a balance sheet.
Word documents. Plain‑text invoices. A practice ledger kept in the same software an accountant would expect. The interesting work is the thinking; everything around it should be uninteresting on purpose. AI sits in the work, never in the wrapper.
The Labs are where the practice’s prior work compounds into software. Each is run by its own operator, with the practice as parent rather than headquarters. None of them carry the Greydock name on the customer‑facing surface; all of them carry it on the cap table.
Pricing & promotion engine for independent retailers. Runs on a single rule‑file; produces a weekly memo, not a dashboard.
Catalogue‑AI for long‑tail commerce. Reads a product feed; writes the descriptions a human merchandiser wishes they had time to.
A subscription & renewals desk for independent publishers. One operator, three publications, eleven thousand readers under management.
The fastest route in is a two‑paragraph email.
The first paragraph is what you are trying to do. The second is what you have already tried. A reply, with a yes or a no and a short reason, arrives within two working days. There is no form, no intake questionnaire, and no Calendly link until both sides have agreed there is something to talk about.